Weekly e-commerce moo's

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Weekly e-commerce moo's

E-commerce Moo's, News & Views

   |   by Admoo   |   (comments: 0)

Your contact page is undeniably a crucial component of your website, yet often it’s the one where the least amount of thought is put into the design. When done well, a contact us page can generate leads and seriously increase conversions for your brand.

   |   by Nigel Copley   |   (comments: 0)

Google has released two new advert formats specifically for retailers in the run up to the busy holiday shopping season. The two new ad types are Shoppable Image Ads and Video in Showcase Shopping Ads.

   |   by Admoo   |   (comments: 0)

The thing about keyword research is that the job never ends. You can’t just find the keywords that deliver today and stop there. The process is always evolving and changing to match the habits and changing search behaviour of the audience at hand.

   |   by Admoo   |   (comments: 0)

When it comes to display ads, many marketers and businesses get their approach wrong because they overlook the simple fact that visuals play a huge part in generating click throughs.

   |   by Admoo   |   (comments: 0)

Anyone even vaguely associated with online advertising knows that video marketing is more than just a trend – it’s a powerful asset and one of the most shared content formats.

   |   by Admoo   |   (comments: 0)

SEO tools can help you streamline certain optimisation tasks but, with hundreds of tools available, covering everything from keyword research to page optimisation, picking the right ones for your needs can be tough. We’ve selected three of the best to get you started.

   |   by Admoo   |   (comments: 0)

As the dominance of mobile devices continues to rise, mobile SEO has taken on immense importance for any business that’s serious about ecommerce.

   |   by Admoo   |   (comments: 0)

SEO changes fast and sometimes keeping up with the latest trends and developments can feel like trying chase down a speeding car on foot.

2018 has seen lots of new SEO developments already, from the continued rise of voice search to the growing importance of video content.

   |   by Nigel Copley   |   (comments: 0)

A recent study from Feedvisor has shown that smaller Amazon retailers are increasingly moving their products to different platforms. Many smaller businesses and sellers using Amazon say they have had to make the move due to the ‘unresponsiveness’ of representatives and what many see as arbitrary and abrupt policy changes.

   |   by Admoo   |   (comments: 0)

Online marketing practises are constantly changing and that means it can be hard to get a handle on which advertising strategies are working, which aren’t, the best platforms to use and what to try next.

   |   by Admoo   |   (comments: 0)

The content marketing scene is always in flux. What performed brilliantly for you just a few short months ago might cease to have an impact before you even know what’s happened.

   |   by Nigel Copley   |   (comments: 0)

The annual Google Marketing Live event is always an immensely interesting affair, offering lots of insight into Google plans and giving a sneak peak of what’s to come.

   |   by Admoo   |   (comments: 0)

When it comes to ranking on Google and generating traffic that you can then convert, it can seem like there’s a never-ending list of things to consider. But if you’ve yet to utilise and invest in featured snippets, you could be missing out significantly.

   |   by Admoo   |   (comments: 0)

Up until now, your SEO strategy has probably focussed on what people type into search engines; but if you want to keep pace with modern search habits, that should be changing.

   |   by Admoo   |   (comments: 0)

If you’ve been investigating effective marketing strategies to increase reach and engagement, video content has probably come up more than a few times. With live video now making waves, it’s essential to get to grips with this multimedia content.

   |   by Nigel Copley   |   (comments: 0)

The Bank of England has raised interest rates to their highest level in almost a decade as the economy has stabilised. However, the retail sector could experience negative consequences linked to the rates increasing from 0.5%, where they’ve been set since 2009, to 0.75%.

   |   by Nigel Copley   |   (comments: 0)

The latest IPA Bellweather report has shown that UK firms are continuing to grow their digital marketing efforts, but other forms of advertising lag behind.

   |   by Admoo   |   (comments: 0)

At the beginning of this year, Google launched a new way to search for local businesses without using keywords. The experiment focussed on local search ads and was first spotted in February by a select few users.

   |   by Admoo   |   (comments: 0)

If you’re putting out excellent blog content that informs, entertains, and adds value but you’re simply not getting traffic, it may come back to how well optimised (or not) your content is.

   |   by Admoo   |   (comments: 0)

In March 2018, Facebook was hit by a huge scandal that revealed the social media platform had been using the data of some 87 million users in an alleged attempt to sway voters in the US election.

   |   by Admoo   |   (comments: 0)

Did you know that the voice recognition market is expected to be worth over $600 million by next year? Or that as of January 2018, there was an estimated one billion voice searches each month – a figure that’s expected to rise significantly?

   |   by Nigel Copley   |   (comments: 0)

A major new survey carried out by Medallia and Ipsos in the UK, France, Germany and the USA has shown that the customer experience is now more important than ever.

   |   by Admoo   |   (comments: 0)

Social media is an increasingly vital part of every company’s customer service operations – with digitally-led teams working to answer enquiries in real time and connect with customers and potential customers directly.

   |   by Nigel Copley   |   (comments: 0)

Google has said that it will retire the AdWords name as part of a larger rebranding activity to simplify and streamline its products and services.

   |   by Admoo   |   (comments: 0)

Social media never ever stands still and innovations, new platforms and new formats appear almost weekly. With Instagram announcing the launch of a standalone video app, which will allow users to upload videos of up to one hour, now is a great time to do a mini audit of your social media activity.

   |   by Admoo   |   (comments: 0)

As a retailer – or any kind of brand with an ecommerce or online presence – there’s much to be said for having a blog. Consumers expect brands they interact with to create content but, there’s also an expectation that that content is of a good quality and adds value to their interactions.

   |   by Admoo   |   (comments: 0)

If your retail business counts on Millennial spend (consumers born between the early 1980s and mid 1990s) expect your advertising to face an uphill battle – this according to a new report which has found that millennial consumers are the least I influenced by retail advertising.

   |   by Admoo   |   (comments: 0)

Whether you’re an accountant or a golf club, a hair salon or a restaurant, you might be wondering if your business could benefit from a mobile app? If you already have a website and are doing well with your social media, this could seem like a tricky decision to make .

   |   by Nigel Copley   |   (comments: 0)

There’s more misery for high street department store House of Fraser as it was reported over the weekend that its restructuring efforts had hit a road block due to creditor opposition to its company voluntary arrangement (CVA).

   |   by Admoo   |   (comments: 0)

If you have more than a couple of digital marketing activities ongoing (such as PPC, social media marketing, blogging and influencer marketing) it can be hard to pinpoint exactly where your traffic is coming from.

   |   by Nigel Copley   |   (comments: 0)

The outdoor chain Mountain Warehouse continues to go from strength to strength as it shares boisterous sales and soaring profits in its latest trading update.

   |   by Admoo   |   (comments: 0)

Reviews are arguably one of the most powerful weapons any online retailer has. Research suggests that more than 80% of shoppers trust online reviews as much as they would a personal recommendation.

   |   by Nigel Copley   |   (comments: 0)

Hot on the heels of confirming that it would require all advertisers to transition to the new AdWords experience by the end of the year, Google has also rolled out new updates which it says will make ads faster, safer and better for consumers.

   |   by Admoo   |   (comments: 0)

GDPR has likely been a hot topic of conversation for most organisations in the last few months, but since we’re so close to the date it’s due to take effect, it’s important to make those last minute checks.

   |   by Admoo   |   (comments: 0)

Amazon has shared its Q1 results for 2018 with its advertising services income heralded as a ‘bright spot’. The global marketplace says it made over $2bn from advertising in the three months to March.

   |   by Nigel Copley   |   (comments: 0)

Google’s main developer conference of the year, I/O is usually brimming with search developments but the focus of this year’s keynote address was very much on voice assistants.

   |   by Admoo   |   (comments: 0)

E-commerce is unrelenting on its path towards marketplace domination. By 2021, it’s predicted that online sales transactions will reach $4.88 trillion worldwide.

But what lies at the heart of a successful online sales strategy? It’s simple: compelling product descriptions.

   |   by Nigel Copley   |   (comments: 0)

Bing has used its Bing Partner Summit to launch a new audience network, Audience Ads. The network brings together Ai, search signals and the Bing audience graph.

   |   by Admoo   |   (comments: 0)

The landscape of data protection has changed forever with the introduction of GDPR – or to give it its more accurate title, the General Data Protection Regulation legislature.

   |   by Nigel Copley   |   (comments: 0)

Bing has used its Bing Partner Summit to launch a new audience network, Audience Ads. The network brings together Ai, search signals and the Bing audience graph.

   |   by Nigel Copley   |   (comments: 0)

The very first notifications to webmasters telling them their sites have been enabled for mobile first indexing have been issued by Google this week.

   |   by Admoo   |   (comments: 0)

Google has begun its planned trust depreciation of Symantec certificates

   |   by Admoo   |   (comments: 0)

GDPR comes into force EU-wide next month, just as Facebook is embroiled in a data privacy controversy. What does the new legislation mean for the social network?

   |   by Nigel Copley   |   (comments: 0)

After the damp squib that was Easter weekend, the high street’s retailers have reasons to celebrate following last week’s heat wave.

   |   by Admoo   |   (comments: 0)

Voice is the newest frontier in search but there are challenges and expectations for brands.

   |   by Admoo   |   (comments: 0)

E-commerce offers small enterprises and larger companies alike the opportunity to sell their wares from anywhere and to anywhere around the globe. Alongside this expansion comes the development of Platform-as-a-Service (Paas) solutions.

   |   by Admoo   |   (comments: 0)

It’s been a much brighter week on the retail front with several high street and brand name stores sharing good news.

   |   by Admoo   |   (comments: 0)

Does your business need an app? Here are just a few of the most important factors to weigh up before getting carried away with the app hype.

   |   by Admoo   |   (comments: 0)

Google has started to migrate more sites to its new mobile first index. The sites that are now being transitioned follow mobile best practise already and will receive a notification of that transition via the Search Console.

   |   by Admoo   |   (comments: 0)

Catch up on all of this week's retail and ecommerce news including the latest on Brexit.

   |   by Admoo   |   (comments: 0)

In today’s competitive market, the power of online reviews can’t be ignored. They’ve become an essential part of the buying process for tech-savvy consumers.

   |   by Admoo   |   (comments: 0)

Consumer behaviour is changing as buyers seek a shopping and product experience before they even make a purchase, according to Google.

   |   by Admoo   |   (comments: 0)

E-mail marketing is often cited as the most effective channel for ROI and it’s easily one of the most tried-and-tested means of connecting with your subscribers, customers and prospects. ]

   |   by Admoo   |   (comments: 0)

PPC can be an effective, powerful tool for generating leads and returns when it’s used right. But it’s essential that each of your campaigns targets the intended audience to be effective...

   |   by Admoo   |   (comments: 0)

Getting qualified traffic to your site is only the first stage of generating a return from your PPC campaign. You still have the challenge of converting those clicks into sales.

   |   by Admoo   |   (comments: 0)

An investment in a PPC campaign will usually represent a large chunk of your overall marketing budget.

   |   by Admoo   |   (comments: 0)

If your PPC campaign is getting plenty of clicks but that’s not translating to completed check outs, it could be time to assess the customer journey

   |   by Admoo   |   (comments: 0)

A/B testing gives you valuable insight needed to optimise your campaigns by analysing how visitors are interacting with two different versions of your offering.

   |   by Admoo   |   (comments: 0)

The disruptive new player in the PPC management sector, Admoo has explained the secret to its already impressive results by showcasing its man and machine approach to better AdWords performance at scale.

   |   by Admoo   |   (comments: 0)

As the new AdWords interface rolls out to all advertisers, the PPC agency Admoo has predicted that competition for keywords delivering the biggest return on investment will increase even further this year.

   |   by Admoo   |   (comments: 0)

If your PPC campaign isn’t getting the response you expected or generating the returns you need to justify its expense, the issue could lie with the consumers you’re targeting.

   |   by Admoo   |   (comments: 0)

Part 1 of how to see more return on your website.

   |   by Admoo   |   (comments: 0)

There are a few basics needed to generate brilliant PPC campaigns. Here's a few tips to get you going.

   |   by Admoo   |   (comments: 0)

Admoo is a disruptive, game-changing PPC engine for eCommerce and online retailers, which couples the most sophisticated managed PPC optimisation tool on the planet with a personal touch.

   |   by Admoo   |   (comments: 0)

Pay per click is as the name suggests a way for businesses to advertise their products on a search engine and only pay for each click they receive.