Weekly e-commerce moo's

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Weekly e-commerce moo's

E-commerce Moo's, News & Views

   |   by Admoo   |   (comments: 0)

Reviews are arguably one of the most powerful weapons any online retailer has. Research suggests that more than 80% of shoppers trust online reviews as much as they would a personal recommendation.

   |   by Nigel Copley   |   (comments: 0)

Hot on the heels of confirming that it would require all advertisers to transition to the new AdWords experience by the end of the year, Google has also rolled out new updates which it says will make ads faster, safer and better for consumers.

   |   by Admoo   |   (comments: 0)

GDPR has likely been a hot topic of conversation for most organisations in the last few months, but since we’re so close to the date it’s due to take effect, it’s important to make those last minute checks.

   |   by Admoo   |   (comments: 0)

Amazon has shared its Q1 results for 2018 with its advertising services income heralded as a ‘bright spot’. The global marketplace says it made over $2bn from advertising in the three months to March.

   |   by Nigel Copley   |   (comments: 0)

Google’s main developer conference of the year, I/O is usually brimming with search developments but the focus of this year’s keynote address was very much on voice assistants.

   |   by Admoo   |   (comments: 0)

E-commerce is unrelenting on its path towards marketplace domination. By 2021, it’s predicted that online sales transactions will reach $4.88 trillion worldwide.

But what lies at the heart of a successful online sales strategy? It’s simple: compelling product descriptions.

   |   by Nigel Copley   |   (comments: 0)

Bing has used its Bing Partner Summit to launch a new audience network, Audience Ads. The network brings together Ai, search signals and the Bing audience graph.

   |   by Admoo   |   (comments: 0)

The landscape of data protection has changed forever with the introduction of GDPR – or to give it its more accurate title, the General Data Protection Regulation legislature.

   |   by Nigel Copley   |   (comments: 0)

Bing has used its Bing Partner Summit to launch a new audience network, Audience Ads. The network brings together Ai, search signals and the Bing audience graph.

   |   by Nigel Copley   |   (comments: 0)

The very first notifications to webmasters telling them their sites have been enabled for mobile first indexing have been issued by Google this week.

   |   by Admoo   |   (comments: 0)

Google has begun its planned trust depreciation of Symantec certificates

   |   by Admoo   |   (comments: 0)

GDPR comes into force EU-wide next month, just as Facebook is embroiled in a data privacy controversy. What does the new legislation mean for the social network?

   |   by Nigel Copley   |   (comments: 0)

After the damp squib that was Easter weekend, the high street’s retailers have reasons to celebrate following last week’s heat wave.

   |   by Admoo   |   (comments: 0)

Voice is the newest frontier in search but there are challenges and expectations for brands.

   |   by Admoo   |   (comments: 0)

E-commerce offers small enterprises and larger companies alike the opportunity to sell their wares from anywhere and to anywhere around the globe. Alongside this expansion comes the development of Platform-as-a-Service (Paas) solutions.

   |   by Admoo   |   (comments: 0)

It’s been a much brighter week on the retail front with several high street and brand name stores sharing good news.

   |   by Admoo   |   (comments: 0)

Does your business need an app? Here are just a few of the most important factors to weigh up before getting carried away with the app hype.

   |   by Admoo   |   (comments: 0)

Google has started to migrate more sites to its new mobile first index. The sites that are now being transitioned follow mobile best practise already and will receive a notification of that transition via the Search Console.

   |   by Admoo   |   (comments: 0)

Catch up on all of this week's retail and ecommerce news including the latest on Brexit.

   |   by Admoo   |   (comments: 0)

In today’s competitive market, the power of online reviews can’t be ignored. They’ve become an essential part of the buying process for tech-savvy consumers.

   |   by Admoo   |   (comments: 0)

Consumer behaviour is changing as buyers seek a shopping and product experience before they even make a purchase, according to Google.

   |   by Admoo   |   (comments: 0)

E-mail marketing is often cited as the most effective channel for ROI and it’s easily one of the most tried-and-tested means of connecting with your subscribers, customers and prospects. ]

   |   by Admoo   |   (comments: 0)

PPC can be an effective, powerful tool for generating leads and returns when it’s used right. But it’s essential that each of your campaigns targets the intended audience to be effective...

   |   by Admoo   |   (comments: 0)

Getting qualified traffic to your site is only the first stage of generating a return from your PPC campaign. You still have the challenge of converting those clicks into sales.

   |   by Admoo   |   (comments: 0)

An investment in a PPC campaign will usually represent a large chunk of your overall marketing budget.

   |   by Admoo   |   (comments: 0)

If your PPC campaign is getting plenty of clicks but that’s not translating to completed check outs, it could be time to assess the customer journey

   |   by Admoo   |   (comments: 0)

A/B testing gives you valuable insight needed to optimise your campaigns by analysing how visitors are interacting with two different versions of your offering.

   |   by Admoo   |   (comments: 0)

The disruptive new player in the PPC management sector, Admoo has explained the secret to its already impressive results by showcasing its man and machine approach to better AdWords performance at scale.

   |   by Admoo   |   (comments: 0)

As the new AdWords interface rolls out to all advertisers, the PPC agency Admoo has predicted that competition for keywords delivering the biggest return on investment will increase even further this year.

   |   by Admoo   |   (comments: 0)

If your PPC campaign isn’t getting the response you expected or generating the returns you need to justify its expense, the issue could lie with the consumers you’re targeting.

   |   by Admoo   |   (comments: 0)

Part 1 of how to see more return on your website.

   |   by Admoo   |   (comments: 0)

There are a few basics needed to generate brilliant PPC campaigns. Here's a few tips to get you going.

   |   by Admoo   |   (comments: 0)

Admoo is a disruptive, game-changing PPC engine for eCommerce and online retailers, which couples the most sophisticated managed PPC optimisation tool on the planet with a personal touch.

   |   by Admoo   |   (comments: 0)

Pay per click is as the name suggests a way for businesses to advertise their products on a search engine and only pay for each click they receive.