Is Amazon losing its appeal for Small Businesses?
A recent study from Feedvisor has shown that smaller Amazon retailers are increasingly moving their products to different platforms. Many smaller businesses and sellers using Amazon say they have had to make the move due to the ‘unresponsiveness’ of representatives and what many see as arbitrary and abrupt policy changes.
The study found that 36% of smaller Amazon retailers were planning to sell their goods on Walmart.com, and 27% planned to move at least some of their products over to eBay. Among the many concerns small vendors expressed, the biggest for 38% of respondents was in-house competition from Amazon itself. Marketplace fees were the second biggest issue for retailers with 33% saying they are too high.
Read the full story here: https://digiday.com/retail/small-sellers-amazon-loses-luster/
Google Ads launches Ad Strength Indicator tool
With many advertisers vexed by the lack of reporting for responsive search ads, Google has unrolled a couple of new features designed to give advertisers a little more performance insight.
The first is Ad Strength Indicator, which will measure the quality of the responsive ad in terms of relevance and diversity of ad copy among other things. Where the strength is found to be lacking, the Indicator will provide suggestions such as ‘add more headlines’ to help advertisers shape up their campaigns.
A new reporting addition will also make it possible to see which combinations, headlines and descriptions are performing the best, at a glance.
Amazon workers hit back at claims over working conditions
Amazon has come under fire in recent months for the torrent of stories coming out of its UK warehouses around unsafe working conditions and practices. Now though, some Amazon workers have come out in defence of the retail giant, saying that the stories are overblown and don’t accurately reflect the working culture they have experienced.
Dubbing themselves ‘FC ambassadors’, these defenders of Amazon’s working environments paint a rosy view of life working at one of the company’s ‘Fulfilment Centres’ and have come under fire themselves for ignoring – purposefully or otherwise – the raft of reports that say otherwise. Right now, it’s hard to know the truth of the matter, but the story doesn’t show any signs of dying down just yet.
Read the full story here: http://www.theweek.co.uk/96058/amazon-workers-defend-warehouse-working-conditions
Brexit Fears Push UK Manufacturing to a 25-Month Low
A significant dip in exports – which has shocked many in the manufacturing industry – has pushed the UK manufacturing sector to its lowest level of output since July 2016. Experts are pointing to a mixture of factors to explain the sudden downturn in exports, with American trade sanctions and Brexit uncertainty the two main culprits. This release of figures are the latest in a trend stretching back to the first two quarters of the year, but the major dent in exports has still come as a shock to many in the sector.
With the outcome of Brexit still unclear to most outside of Downing Street – and, some might argue, unclear to those inside Downing Street – UK firms are struggling to gain investment for growth and, subsequently, there has also been a fall in demand for workers. Unless a Brexit plan materialises that puts investors, banks and manufacturers at ease, the uncertainty looks set to continue for the foreseeable future.