As the dominance of mobile devices continues to rise, mobile SEO has taken on immense importance for any business that’s serious about ecommerce.
It’s clear that mobile is now an area that demands a targeted and robust SEO approach, with Google making mobile-first indexing a core part of its approach. What this means in real terms is that websites that don’t meet the requirements of mobile users will rank lower in the Google search results. And where Google sets the course, everyone else must follow.
With all this in mind, we’ve put together a truncated guide to mobile SEO, so you know just what you need to do.
Conduct a Mobile Audit
It’s important to know the overall state of your site before you start changing and optimising for mobile SEO. The best way to get a complete picture is by undertaking a mobile audit.
One of the core pillars of mobile SEO is page load speed so over and above a mobile audit, it’s also worth carrying out a separate page load speed test. You can do this with Google and receive recommendations of changes to make direct from the horse’s mouth.
Optimise for User Experience
The days when mobile users tolerated slow-loading sites and ill-optimised on-site elements are over. Today, they expect flawless functionality and ultra-quick load times. Mobile users are often surfing or shopping when they’re on the move, and that means they don’t have the patience to wait around for a poorly optimised site to load – they’ll just go somewhere else.
That’s why responsive design for your site is critical. Responsive design enables your site to change how it appears depending on the device at-hand while retaining all the functionality that users expect. In a nutshell, responsive design is just about providing a flawless, quick browsing experience - no matter the user, no matter the device.
Ideally, responsive design should feature quick load times, buttons sized for mobile devices and easy navigation from smartphones and tablets. With mobile device users now in the majority, this isn’t just about providing a stripped-down version of your desktop site – site optimisation is fundamental to successful mobile SEO.
Consider Voice when Creating Content
With the rise of the modern, ultra-powerful mobile device has come the voice search revolution. Granted, some of this is down to things like Google’s Alexa and other voice search tech, but mobile users are undertaking vast numbers of voice searches every single day. In fact, 58% of all Google searches now happen on mobile, with 20% of those voice queries.
What this means concerning mobile SEO is incorporating questions into your content – or answering them – that mobile device users ask. This requires some in-depth keyword research to find out the most widely asked questions, with resources like AnswerThePublic providing a free avenue to do just this.
Local SEO is also important for mobile so, in addition to checking content is quick to load and easily accessible for both mobile and voice search users, you’ll also need to factor in local keywords. Building citations around your physical location is a good place to start but you’ll also need to maintain a Google My Business presence and have your address in full on your site.