Google has released two new advert formats specifically for retailers in the run up to the busy holiday shopping season. The two new ad types are Shoppable Image Ads and Video in Showcase Shopping Ads.
Shoppable Image Ads work on both third party sites and Google Image search. On third party publishers, the image will display a tag, which the user can click on to see a carousel-style presentation of related products. In Image search, the images are labelled as sponsored and products labelled with prices. Google says that around a third of seasonal shoppers sought out images before making a store purchase last year – meaning retailers can use Shoppable Image Ads to drive more footfall and offline purchases.
The Video in Showcase Shopping Ads has similarly been created to encourage seasonal sales. Videos can now be displayed in Showcase Shopping ads, with the video playing in full once clicked on a landing page displaying products from the advertiser’s feed.
Read the full story here: https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360
Made.Com sets sights on European expansion
The online future retailer, Made.Com has outlined a huge European expansion plan as it seeks to tap into a market estimated to be worth £120 billion. The retailer already trades in seven territories and it has indicated that its overseas sales will account for around half of its revenue this year. It says it will now expand into Spain, where the furniture and homewares market is valued at around £6 billion.
Last year, Made.com grew revenues by 40%, taking it to a £127 million turnover.
Read the full story here: https://www.retailgazette.co.uk/blog/2018/10/made-com-posts-40-revenue-rise-launches-spain/
Amazon now the third largest ad business
Shortly after being confirmed as the world’s second trillion dollar company, it has been revealed that Amazon has the third largest share of the US ad market, behind Facebook and Google.
To claim its top three spot, Amazon knocked Verizon down to fourth – projections state that US advertisers will spend a total of $4.61 billion to advertise on Amazon’s platforms this year. eMarketer says that it expects this figure to increase its revenue from adverts by more than 50% each year until 2020. Currently, Amazon receives 4.1% of all digital ad spend in the United States though this is forecasted to grow to around 7% in the next two years.