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Weekly e-commerce moo's

Retail round up: Bing rolls out new audience network at summit

by Nigel Copley (comments: 0)

Bing has used its Bing Partner Summit to launch a new audience network, Audience Ads. The network brings together Ai, search signals and the Bing audience graph.

The Microsoft Audience Network (MSAN) is an update on its pre-existing Bing Audience Network by harnessing the power of a series of previously unavailable tools; search intent signals, Microsoft’s AI capability and the audience graph. This launch means that any brand advertising via Bing will now have the opportunity to extend reach across both Microsoft and a number of third party properties.

Advertisers can either use Audience Ads Search Extensions, which will extend an advertiser’s ad campaign across the MSAN. This is initially only available for the UK, US, Canada and Australia but, is expected to roll out further in the not too distant future.

The second option is to run Audience Ads Campaigns with optimised advert creative and reporting. This option is currently only on offer to US-based advertisers but will roll out globally towards the end of the year.

Read the full story here: https://searchengineland.com/microsoft-launches-new-audience-network-audience-ads-at-bing-partner-summit-297336

Adidas latest brand to post strong first quarter figures

The sportswear brand, Adidas has become the latest to post promising Q1 figures after revealing its like-for-like sales were up 18.6% in the year to March.  In sharing its performance figures, Adidas also revealed that the strongest performance came from its online arm, with digital sales its fastest growing channel overall. It reported a 27% year-on-year increase. The Adidas chief executive has credited the brand’s strong profits with a strategic focus on key markets; the USA, Asia Pacific and ecommerce.

Read the full story here: https://www.retailgazette.co.uk/blog/2018/05/adidas-books-profit-sales-uptick/

AdWords will fully transition to the new experience at year’s end

The new AdWords will fully takeover the advertising experience for Google customers by the end of 2018 the Google Vice President of Product Management has confirmed. In a blog post on the AdWords blog, Google says that the new look AdWords provides advertisers with a faster and more streamlined experience, designed to help all advertisers reach their paid search goals.

In line with this expectation, the new AdWords will become the singular option for managing PPC campaigns at the end of 2018. The search engine says the switch from old to new won’t occur during November and December to avoid disruption during the holiday shopping season but advises emails will start to go out to help advertisers prepare for the switch.

Read the full story here: https://adwords.googleblog.com/2018/05/adwords-transition-new-experience.html

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