The latest IPA Bellweather report has shown that UK firms are continuing to grow their digital marketing efforts, but other forms of advertising lag behind.
The report – released in the last couple of days – shows that UK marketers have revised up their digital marketing budgets in the second quarter of the year, putting them at their strongest level for 11 years. 22.7-percent of firms said that they had made upward revisions to their digital-based advertising efforts in Q2 – up from 8.7-percent in Q1. This marks the 35th consecutive quarter where UK marketers have revised their internet marketing budgets upwards.
Overall, however, the pace of marketing budgets has remained sluggish. GDPR has had a noticeable impact on direct marketing activities, with a -3.2-percent net balance revealed. At the same time market research and PR have seen downward revisions of -7.2-percent and -6.5-percent, respectively.
Read the full story here: https://www.marketingweek.com/2018/07/18/digital-growth-boost-uk-marketing-budgets/
UK Retail Lifted by Good Weather and the World Cup
The balmy summer and World Cup have contributed to a healthy rise in UK retail sales, with a 1.1-percent like-for-like increase on June figures.
The figures – researched by the BRC-KPMG Retail Sales Monitor – shows that sales increased by 2.3-percent in June, besting the 2.0-percent figure of June 2017.
Unsurprisingly, products like beer and barbeques have seen significant sales growth as Britain enjoys an unseasonably warm summer and shoppers ramped up for the World Cup. The last week of June saw an exceptionally large increase in sales of alcohol, with shoppers stocking up for a summer of sun and sport – with Wimbledon also playing a role in the improved figures.
At the same time, Online fashion sales were also a significant area of growth, with UK shoppers taking advantage of the weather and freshening up their wardrobes. How retail sales figures will perform going forward, however, will be interesting to see.
Read the full story here: https://www.talkingretail.com/news/industry-news/uks-retail-sales-lifted-beers-barbecues-10-07-2018/
British Land Rental Income Suffers
Rent reductions and shop closures are hitting British land rental income hard.
British Land – a UK property group whose portfolio is 50-percent retail space – has pointed to company voluntary arrangements and retail administrations as the chief culprits.
As more and more UK consumers move to online shopping, hundreds of retail businesses – some very large, some much smaller – have closed since the beginning of the year. At the same time, many are under increasing pressure, with profits shrinking. For many retail businesses, the combination of internet shopping and trading headwinds is proving a potent obstacle to long-term success.
Read the full story here: https://www.ft.com/content/f13b9224-898a-11e8-b18d-0181731a0340