Google has started to migrate more sites to its new mobile first index. The sites that are now being transitioned follow mobile best practise already and will receive a notification of that transition via the Search Console. The news is the first official confirmation of a wide spread roll out from Google – it had previously said it was moving a small number last October. For those sites being moved, Googlebot will not use the mobile version of the site for indexing purposes. The notification from Google advises webmasters that as a result of this change, they may also see snippets taken from the mobile version of their site in the search engine index.
Read the full post here: https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html
Good Friday Fall for UK High Streets
Any UK high street hopes of a strong Easter weekend were whitewashed by poor weather figures show. Originally predicted to be the best shopping period for retailers since Christmas, snow and flooding drove shoppers either to indoor shopping centres or online, leaving high street retailers with 9.6% fewer shoppers on Good Friday than 2017. There was a 6.9% drop in foot traffic on Saturday compared with last year and a 13.9% shortfall by lunch time on Easter Monday.
Swedish fast fashion brand H&M has become the latest in a line of clothing firms to acknowledge challenging trading conditions in 2018 after announcing a 68% pretax profits slump last week. One of the root causes of the loss the retailer says is a huge pile of unsold stock, totalling $4.3 billion. The firm says that pile of clothing has grown by 7% in the last 12 months as it faces falling instore foot traffic.
The firms CEO Karl-Johan Persson has said that the mountain of inventory is due to an expansion in its online sales business and the planned opening of over 200 new stories – which it needed to fill with clothing and accessories. Observers say the scale and value of the unsold stock suggests wide scale mismanagement of inventory. The retailer says it plans to slow the rate of store openings and slash prices to help shift some of the surplus stock. It also said it plans to grow its online business by around a quarter this year.
Read more on this story here: https://www.seattletimes.com/business/hm-a-fashion-giant-has-a-problem-4-3-billion-of-unsold-clothes/